amr8798@gmail.com

Celebrities have it made for them. I would love to have a red carpet event coming up and have designers calling me asking if I would like to borrow and wear one of their designs. Anyone who has seen any red carpet event knows that it's all about the names and labels. The first question any reporter asks is, "Who are you wearing?", and then the celebrity goes through their outfit, listing off all of the designers who have loaned them things for the night.
It can be a hard job for designers, making it nearly impossible for an unknown designer to win over a celebrity client. At a moment's notice, the designer must come up with different dresses for the celebrity to choose from. Many times it is

Don't think this is a relaxed stress-free situation. Early the next morning, personal assistants are usually rushing to get everything returned to the designers on time. However, occasionally celebrities ask to keep the clothes, in which case agents work out deals with designers. Usually, the celebrity would have to mention the designer's name a certain number of times on camera and then pay a huge amount (probably in the six figures) for the item.

This whole lending for red carpet business was started in 1944 when Harry Winston lent his friend, Jennifer Jones, jewels to wear to the Oscars. In the 1980s it became a more standard practice. It has proven to be a good way for designers to meet consumers in the "middle market".
There is always that special occasion that we wish we could be like a celebrity. You want a designer dress to wear to an event, but don't want to pay the high price and only wear it once, right? If only Caroline Herrara would call you to ask if you'd like to wear one of her designs. As it turns out, people thinking this way actually led to the


Of course, there is always a little controversy. There is a continual debate about whether or not celebrities should be allowed to simply borrow these clothes. Some feel, in these harsh economic times, that designers would benefit more if celebrities were buying not borrowing. The other question that remains, in regards to the Wear Today Gone Tomorrow site, do designers mind that their clothes are on sites being borrowed by women across the globe? What do you think?
No comments:
Post a Comment