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It amazes me that some people can justify buying a fake or counterfeit designer item, by assuming that designers make enough money off their collections that the counterfeit market doesn't really hurt them.Supporting this illegal market is the same as saying we have the right to determine when a wealthy person no longer deserves to make money off their work. Fashion is a business, not a hobby. It's about money.
High end fashion designers are very aware of the fact that their designs are being copied and sold around the world. There is a misconception that they don't care and ignore this fact. Designers are on top of this issue and have done a lot in attempt to end the counterfeit market.
Not only do designers lose millions of dollars each year because of the counterfeit market; they are now forced to employ people to fight against it and protect the company's trademark, which also costs millions of dollars.
Many counterfeit sales take place online, especially on online auction sites, such as ebay.
Some designers have people employed whose only job is to monitor these sites. As soon as products go up for sale, the site or company is sued. In some cases, ebay has been sued for allowing the items to be posted.
Some designers have people employed whose only job is to monitor these sites. As soon as products go up for sale, the site or company is sued. In some cases, ebay has been sued for allowing the items to be posted.Louis Vuitton, Christian Dior, Tiffany, L'Oreal, and Rolex are among the list of designers who have taken ebay to court over counterfeit items.
Some designers have gotten a little more face-to-face contact with the people selling counterfeit items. Thousands of raids have occurred. Most notably, Louis Vuitton is known for leading over 30,000 raids (mostly in China) of stores that are selling counterfeit items. In the case of a raid, store owners are arrested and sued, and the store is shut down.Not surprisingly, technology is also used to combat the problem. The difficult part is making something that will be easy to detect but hard to replicate. Special chemically altered dyes are sometimes added to fabrics. Some designers are embedding devices to track what subcontractors do with the products. Tags with holograms are also becoming popular.
So, is the government cooperative in helping designers shut down counterfeit trade? In general, the answer is yes. This market costs the government millions of dollars. It also is bad for national security. The profits made from counterfeit sales often contribute to organized crime and terrorism.In the end, remember what the Harpar Bazaar campaign against counterfeiting states, "Fakes are
never in fashion." If we could all live by this, we could quickly put the counterfeit market to shame.
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